The Startup Thinking Game is a collaborative worker placement card / tabletop game. The goal of the game is to launch a successful software startup with 1 million customers, before running out of funds. Each player (“founder”) leads a team of employees who together have to implement & validate features which will result into users after launch, while dealing with a continuous stream of challenges and managing burn-rate, recruiting, geographic expansion and funding rounds.

The aim for the game is easy to learn, and hard to master; lighthearted, serious gaming, but fun to play. Ridiculing the startup scene by overexaggerating the typically people involved, challenges of building a succesful startup and features in software products.

Every element, from the box to the playing cards and play money, reflects meticulous artwork designed to inspire strategic entrepreneurship.